The brand is slimming down to create a sleeker, ... Now, 20 years down the road, Bank of America has decided to give that logo—and its accompanying typology—a refresh. Workplace + Facility Guidelines Sign in with SSO. Bank of America New Logo Download the vector logo of the Bank of America brand designed by Bank Of America in Encapsulated PostScript (EPS) format. We want everyone to feel empowered to be a part of this network, to help us make a difference in times of need. Make no mistake: your financial institution’s logo and brand identity is one of the most powerful (if not subtle) weapons in … Opinions on corporate and brand identity work. "Bank of America" is the marketing name for the global banking and global markets business of Bank of America Corporation. Lending, derivatives, and other commercial banking activities are performed globally by banking affiliates of Bank of America Corporation, including Bank of America… Opinions on corporate and brand identity work. With that in mind, I’ve gathered some of the best publicly available brand guidelines that I could find in order to help you brainstorm what should go into your own brand guidelines. Houston Food Bank’s color palette is intended to be bright and refreshing. This was particularly challenging because Merchant Services worked with both consumer (small business) and corporate/commercial clients, and each had its own set of brand guidelines under the Bank of America … The vibrant hues are meant to … One-Color One-color executions may only appear in U.S. Bank Blue The current status of the logo is active, which means the logo is currently in use. We are a brand that relies on people–both the people we help and those who embody the Red Cross and deliver on our mission. Bank of America corporate b-roll and photos are available for download. The U.S. Bank brandmark is an integrated unit; do not alter it in anyway. Bank Users We welcome your feedback on this page, including suggestions for additional content. This was particularly challenging because Merchant Services worked with both consumer (small business) and corporate/commercial clients, and each had its own set of brand … Established in 1998 through the merger of Bank America and NationsBank, Bank of America is one of the United States’ leading financial institutions serving approximately 67 million consumer and small business clients with banking, investing, asset management, and other financial and risk management products and services. "Bank of America" is the marketing name for the global banking and global markets business of Bank of America Corporation. Personal. The current status of the logo is obsolete, which means the logo is not in use by the company anymore. Gettin Bank is a small polish bank, but I decided to include it in my list, just to show you that a banking logo doesn't have to be boring. Bank of America Private Bank operates through Bank of America, N.A., and other subsidiaries of BofA Corp. Trust and fiduciary services are provided by Bank of America Private Bank, a division of Bank of America, N.A., Member FDIC, and a wholly-owned subsidiary of BofA Corp. For more information, view Feeding America’s brand guidelines. Greater Pittsburgh Community Food Bank is a proud member of Feeding America. Exceptions to this rule require Marketing approval. The examples shown here illustrate a variety of incorrect presentations. We are not intimidating or directive. Lending, derivatives, and other commercial banking activities are performed globally by banking affiliates of Bank of America Corporation, including Bank of America… Inviting. Download the vector logo of the Bank of America - Merrill Lynch brand designed by Bank of America - Merrill Lynch in Adobe® Illustrator® format. U.S. Bank Blue (2748), Black, White or PMS 268 Typography Helvetica Neue LT Light Helvetica Neue LT Light Italic Helvetica Neue LT Roman Helvetica Neue LT Italic Helvetica Neue LT Medium Helvetica Neue LT Medium Italic Helvetica Neue LT Bold Helvetica Neue LT Bold Italic Helvetica Neue LT Black U.S. Bank Stadium Brand Guidelines 150444 5/15 Please use these logos to reference Feeding America when not using our Lock Up logo. The logo symbolizes focus (the focal point in … Lending, derivatives, and other commercial banking activities are performed globally by banking affiliates of Bank of America Corporation, including Bank of America… It’s helpful to see the grids, layouts, and details included in brand style guides prepared by designers.