The campaign consists on taking real woman, as opposed to supermodels, to be the model in their commercials. These executions and campaigns occur in print, TV, and billboard advertising. Our mission is to ensure the next generation grow up enjoying a positive relationship with the way they look – helping girls to raise their self-esteem and realise their full potential. At Dove, we have a vision of a world where beauty is a source of confidence, not anxiety. Recently Dove has The Dove "Real Beauty" Campaign advertising strategy is focused on brand identity rather than product promotion. The following are two video examples of the campaign. They sell body wash, hair care, deodorant, and also products for babies. If the stated goal of the Dove Real Beauty Campaign is for girls and women to understand that their power and their beauty does not come from a tube or an airbrush or a cream, but rather from their own personalities and power, then the company would not sell certain products that they sell, and their parent company would not run some of the most misogynistic ad campaigns in the past ten years. Ariana Buzzelli Consumer Behavior Assignment 1- Life Style Marketing October 6, 2016 Dove is a popular personal care brand that strives to provide its customers with quality products as well as send out an important message regarding women’s true beauty. Since its launch, the Dove “real beauty” campaign obtained resounding success. I find the Dove “ campaign for real beauty” supremely effective and powerful. Background on the company Dove Dove is a company that sells beauty and hygiene products to both genders. Dove: Stereotype and Target Audience Essay Sample. Dove: Campaign for Real Beauty How does Dove target its preferred audience? It reached its peak in 2013 when the Dove’s sketches video was published, which was viewed over 114 million times, posted in 25 languages, and played in 110 countries. The brand strategy is executed through social mission statements and awareness campaigns surrounding the confidence and self-esteem of women and young girls. Assignment 1 Dove Target Audience 1.