(CNN)Here's a look at six generations of Americans in the 20th century: the Greatest Generation (or GI Generation), the Silent Generation, baby boomers, Generation X, … There are few thing baby boomers love more than getting to the airport 3 hours before a domestic flight. Welcome to one of the most popular Baby Boomer sites on the web. It’s the Baby Boomers’ world; the rest of us just live in it. They are lodged in between the two big well-known generations, the Baby Boomers and the Millennials. This generation grew up in an era of reform and believe they can change the world. Seventy-four million Americans are Baby Boomers. Baby boomers like competition. Some Boomers are famous celebrities, while otheirs toil quietly as they change the world. What Is a Baby Boomer? How it got started. The Cohort of this baby boom is expected to once again increase the dependency ratio once the majority is over the age of 65, as these people will no longer be part of the work force. Kids today (sadly) only know Newman as the guy on the pizza or popcorn box from the store. When Baby Boomers were young, they created the youth movement of the ‘60s. A baby boomer is a person born in the years following World War II. This generation grew up in an era of reform and believe they can change the world. All brands would be smart to recognize that baby boomers are the top consumer demographic. In fact, they are said to control 70% of all disposable income in the United States. But baby boomers know that Paul Newman was the coolest guy ever. Baby boomer is a descriptive term for a person who was born between 1946 and 1964. The baby boom has been described variously as a "shockwave" and as "the pig in the python"; in particular, 76 million Americans were born during this timeframe. Unlike their parents who grew up during the Great Depression, Boomers became the great consumers. This is why using badges, points, and rankings, is always a good idea when you’re designing for baby boomer audiences. The Forties. But baby boomers know that Paul Newman was the coolest guy ever. Bruce Springsteen. The first baby boomers reached the standard retirement age of 65 in 2011. These are some of the ones we know well. This famous generation has been catered to, criticized, studied, and marketed to from the time they were just babies growing up in newfangled post-war suburbs. Prove it! Everyone born between 1946 and 1964 is a Boomer just like us. Here’s a quick list of 15 Facts You Need to Know About Baby Boomers: “Baby Boomers” refer to those who were born between 1945 and 1965. You might also like: Baby Names quizzes. Independent: Baby Boomers are confident, independent, and self-reliant. The majority of Boomers are still in the labor force, and the oldest among them are staying in the labor force at the highest annual rate for people their age in more than a century. Baby Boomers may criticize younger generations for a lack of work ethic and commitment to the workplace. In Britain, the boomer generation is known as "the bulge." Baby boomer is a descriptive term for a person who was born between 1946 and 1964. The name was originally applied to people in the United States and Canada but has been applied to those in Western Europe, Australia, New Zealand, and South America as well. They were the Flower Children, taking LSD and protesting the war in Vietnam. What’s the Baby Boom Generation Known For? One in three Americans over 65 relies on Social Security benefits alone. The baby boom has been described variously as a "shockwave" and as "the pig in the python"; in particular, 76 million Americans were born during this timeframe. It includes most of those who fought … They grew up in a time of prosperity and an absence of world wars. There are about 76 million boomers in the U.S., representing about 29 percent of the population. Baby Boomers control 80% of personal financial assets. Today, the oldest baby boomers are already in their 60s. Boomers Life. When they entered their 20s, they created the culture of excess in the ‘70s. Baby Boomers are defined as being from the huge population increase that followed World War II, and the Great Depression. One of their biggest motivators is racing to the top of the corporate ladder, or a leaderboard in the case of gamified eLearning, doing their best to surpass their peers and co-workers. Baby boomers are a designated group of people who were born between 1946 and 1964. The Baby Boomer Generation makes up roughly 77 million people, which is possibly the largest American generation of all time. Baby Boomers: Born between 1946 and 1964. Baby boomers like competition. You’ve heard it all before: millennials are lazy, baby boomers are mega-rich and as for Generation Z, they see more of their phone screen than their own family. They grew up in a time of prosperity and an absence of world wars. Today’s baby boomers are making more money, working (and living) longer, and continue to wield a tremendous amount of purchasing power. Stacker looks at the most popular baby names for baby boomers according to the Social Security Administration’s Baby Names Archives. This is why using badges, points, and rankings, is always a good idea when you’re designing for baby boomer audiences.